You’re listening to the Real Deep Dive Podcast With Kara Macdonald Episode 008 brought to you by Pruitt Title! We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar!

Location of REBAR Camp NOVA:
Workhouse Arts Center
9518 Workhouse Road
Lorton, VA 22079

Today we are diving deep into Expireds with Borino Borino, founder of the Real Estate Rock Stars Facebook group with 31,000 members.

Borino is The Expireds Guru! He has an incredible entrepreneurial mindset and he now is a coach, teaching other agents how to thrive.

He says that in this career you can turn things around very quickly. You don’t need to rake up $300,000 in student debt or spend 16 years in school. This is not an easy business, but it can be very profitable very quickly.

It comes down to mindset. It takes some very specific qualities and values to become a successful real estate agent and to last as a real estate agent. You need to have an abundance mentality and you need to be incredibly driven.

5.4 million transactions will be closed this year according to the National Association of Realtors. The NAR also says there are 1.62 million registered agents. Look around and you’ll find that the vast majority of agents make less than $50,000 per year. What distinguishes the agents who are making substantially more? They believe different things and they expect different things.

Here are the most important things you should know about how to get expired listings. Make real connections. Technology doesn’t replace communication. You can totally develop the skill of making connections. Practice talking to people in a way that helps them drop their resistance. Another thing to keep in mind is that most of your conversions will not happen on the first contact. Let them know that you truly want to help them, whether they list with you or not.

Borino and Kara also chat about tips for effective open houses. Tune in to learn more!

Kara loves connecting with special guests and teaching real estate agents how to treat their job like a real business. Expired listings are everywhere. It takes a little more work and patience to get them, but they can be a very profitable part of your business.

Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements and REBAR Camp Nova.

Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content.

Have a great day and we’ll see you next time in Episode 009!