You’re listening to the Real Deep Dive Podcast With Kara Macdonald Episode 009 brought to you by Pruitt Title!

We’re excited to announce an upcoming event for Real Estate Agents in the DC area called REBAR Camp Nova. Join us on Thursday, September 20, 2018 from 9:30 AM – 4:30 PM EDT for a very informal and very free technology conference. Mark your calendar!

Location of REBAR Camp NOVA:
Workhouse Arts Center
9518 Workhouse Road
Lorton, VA 22079

Today we are diving deep into using Facebook with Andrea Vahl, Social Media Consultant and Co-Author of Facebook Marketing All-in-One for Dummies.

Andrea has had her blog AndreaVahl.com for 9 years where she is constantly sharing the most up-to-date social media tips!

Today Kara and Andrea talk about how real estate agents can use a business page on Facebook. Andrea explains that it’s easy to set up. This is the space where the business part of your life lives on Facebook, but you also want it to be fun! You can post some entertainment and showcase some of your own personality.

Let’s talk about imagery. Your profile photo should be a photo of you, not the one you use on your personal profile. Your cover photo could either showcase a property or you could even insert a video. Remember that changing your cover photo every once in a while is a great way to get a little attention.

The About Page is where you give info about how you work and showcase success you’ve had in your business. Feel free to elaborate. Don’t make this section too short.

Beyond imagery and a strong About Page the next most important thing for Facebook success is to post good content regularly. And, Facebook rewards posts that initiate conversation, so get creative with your posts! Ask questions about homeownership, moving and interior design!

Then, Kara and Andrea go on to discuss some more advanced strategies and ad promotion. First, go in to Facebook Ad Manager and select the objective that you want. The choices are: website clicks, lead generation or conversation. Then you’ll be able to optimize your ad for those results.

Have the Facebook pixel installed on your website if you can.

Next Kara asks Andrea about some other ways to increase lead generation. When someone gives you their email address in exchange for a great piece of content, that is considered a lead. When someone visits your website there should be something front and center that is irresistible!

Thanks for listening to our show today brought to you by Pruitt Title, licensed in Maryland, DC and Virginia to handle Real Estate Settlements and REBAR Camp Nova.

Kara Macdonald is Your Favorite Title Lady and you can reach Kara via e-mail at: kara@yourfavoritetitlelady.com or by phone at: 571.432.9382. She’s also on SnapChat as: favtitlelady. Look for her video blogs and amazing goal setting content.

Have a great day and we’ll see you next time in Episode 010!