There is no right or wrong answer to this question. Plenty of studies have been done. Lots of experts have weighed in. I am no expert but I do have an opinion based on hundreds of meetings with real estate agents and studying social media for real estate for the last four years. Ultimately it depends on who you are trying to reach and how often YOU are willing to engage. I should also mention that real estate agents should not try to manage more than two accounts. If they are very good “at social”, four accounts at the most. However, I know from experience that real estate agents have a hard time being consistent on social media. So I advise that you start with two and if you’re able to keep up with that, increase accordingly.
Facebook Business Page: 1 post per day
Twitter: 15 tweets per day
Pinterest: 10 pins per day
LinkedIn: 1 post per day
Instagram: 2 posts per day and lots of hashtags!!
The good news is there are plenty of tools out there to help you manage this. A few of my favorite are HootSuite, CoScheduler and Buffer. Choose one and spend some time learning how to use it. Before long, you will be up and running and getting exposure for your brand!
The next questions is always, “but Kara, WHAT do I post”? Stay tuned for next week’s blog post where I will go over several types of content for all the above mentioned platforms.
About The Author
Kara Macdonald is the Owner of Your Favorite Title Lady, LLC and the Vice President of Pruitt Title, LLC. Her mission is to inspire real estate agents by teaching them how to market themselves better online and offline through blogs, vlogs, webinars and in person consultations. She can be reached by email at kara@yourfavoritetitlelady.com and on her cellphone: 571-432-9382.
